All Marketing Checklist
Perfect SEO Page Checklist
- Purpose Driven Landing Page
- Killer Headline
- Focus on Benefits
- Conversational Copy
- Persuasion
- No Distraction
- Relevant Visuals
- Shorter Forms
- First Fold
- Clear CTA
- Mobile Friendly
- Website Speed
On-Page Optimization Checklist
- Keyword in Title + modifier (Ex: in 2021, Updated, New Guide, etc), Add question
- Keyword in meta description
- Keyword in H1, H2 or H3 tags
- Link to keyword (internal or external) using anchor text
- Add minimum 4 original images with keyword in ALT tags
- At least one external link to high authority site
- Link to minimum 5 internal resources
- Keyword in URL
- Green score on Yoast
- User keyword minimum 5 times in the post
- Use 5 variations of long tail keyword in the same post
- Use 5 semantic keywords
- Write a nice intro – Should have keyword in it
- Write a nice concluding paragraph (Add CTA)
- Index after intro paragraph is there are points
- LSI (Latent Semantic indexing) – Relevant keywords, refer to bottom of SERP
- Keep article length more than 1800 words. 2400 is a good number.
- Achieve Grade 7 or above in Hemingway
- Update Once in 3-4 months
- Add FAQ schema (optional, applicable to landing pages)
Keyword Research Checklist
- Brainstorm keywords with similar meanings
- Learn about variations from Google’s first page
- Learn from auto-suggest keywords
- Find keywords used on competitor’s website
- Get variations from Keyword research tools (SEMrush, ahref, Ubersuggest)
- Get high intent keywords from Google/Bing keyword planner
- Identify ‘questions’ around the keyword
- Analyze titles of PR 1
- Consider Geo targeting
- List long tail keywords (4-5)
- Categorize keywords into funnel stages (TOFU [what], MOFU[how], BOFU[reviews])
- Get keywords from Wikipedia & YouTube
- Focus on search intent
- Add Industries Specific Keywords
Distribution Checklist
- Gather Reviews from Customer on Product Listing Sites
- Publish Axonator FM on their website and get discount
- Video Testimonial
- Top 10 Product Listings
- Top Performing 20 Quora Questions for the Keywords
- Videos on YouTube
- Publish Articles
- Publish E-Mails to All Leads and Customers About New Sessions, Webinar, E-Book (Send them valuable information)
Graphic Checklist
- Web page content should be correct without any spelling or grammatical errors, with Capitalization
- H1, H2, H3, Paragraph font size, font weight, line height check
- Container’s left and right margin
- Even spaces between section all over page
- Even spaces between elements in section
- All the text should be properly aligned.
- Tool tip text should be there for every field.
- All the fields should be properly aligned.
- All the buttons should be in a standard format and size.
- Disabled fields should be grayed out.
- Check for broken links and images.
- Confirmation message should be displayed for any kind of update and delete operation.
- Check the site on different resolutions (640 x 480, 600×800 etc.?)
- Check the tab should work properly.
- Scroll bar should appear only if required.
- If there is an error message on submit, the information filled by the user should be there.
- Checked on Mobile, Tablet and Desktop
- “Upload Graphics and Licenses to Google Drive of Freepik or Envato
- Check Copyright Images
Content Live Checklist
- Global Font Set for all elements
- Global styles added for all sections
- Camel case check
- Form check, if any
- Responsive test
- H1, H2, H3 proper assignment
Blog Promotion and Distribution Checklist
- Blog Promotion and Optimization Checklist
- Insert internal links in 5 other blog post
- Write 5 answers on Quora
- Submit on Google WMT and Bing
- Publish on Social Media in 20 variation (Use Lumen5)
- Post on LinkedIn (Company + Personal)
- Post on Medium
- Repurpose on SlideShare
- Turn it into video
- Send a newsletter
- In-app Notification / Login Screen
- Promote in 10 FB Groups
- Promote in 10 LinkedIn Groups
- Inbound.org
- Growth hackers
- Triberr
- Quu Promote
Technical Checklist
| Issues Faced: |
| 1. Sitemap is Automatically Replace with Chinees URLs |
| 2. Search Result for Axonator was Shown Chinees URL |
| 3. Axonator Search Result Pages Redirected to Chinees Website |
| 4. WordFence Security Plugin is Not Updated |
| 5. Backdoor Code Entry Sign found on Website |
| How We Resolved the Issues: |
| 1. Replace Sitemap with New One (Added XML Sitemap Plugin and Update the Sitemap) |
| 2. Update WordFence Security Plugin |
| 3. Scan Using WordFence |
| 4. Delete Backdoor Entry Code and All Suspicious Activities Suggested by WordFence |
| 5. Checked Search Result for Axonator and Disavow Spammy Links |
| 6. Update All Plugins and Elementor New Version |
| 7. Checked Robot.txt File and Block Sitemap if it Contains Spammy Links (Block Sitemap with Spammy Links Only) |
| 8. Checked All Forced Index URL and Block it |
Content Updation and Optimization Checklist
| 1. Recent 5/10 Leads Analysis for Particular Page that You are going to Optimize |
| 2. The check can Inquiries Matches the Page Content |
| 3. Check Competitor Landing Pages and Find Out Where We are Lacking |
| 4. Rewrite out-of-date paragraphs |
| 5. Add links to your new content |
| 6. Update the Title to Include the Keyword |
| 7. Do Redirection after Changing the URL Slug |
| 8. Update the URL Slug to Include the Keyword |
| 9. Check All CTA Buttons – Do not add Signup button on Solution Page |
| 10. H1 Tag Must Contain the Keyword |
| 11. Include the Keyword in the First 100 Words |
| 12. Change the Publishing date to today |
| 13. Submit URL in Webmaster for Re-Indexing |
| 14. Check All Heading (Make it Simple and Attractive) |
| 15. Add FAQs on Landing Page (According to the Page) |
| 16. Check All Graphics are Relevant or Not |
| 16. Check and Add Internal Liking |
| 17. Check Backlinks for Particular Page and Competitor Page |
| 18. Content Review and Graphic Review |
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