Blog Buyer’s Persona
Follow this buyer’s persona while writing blog.
Steps to Follow:
1. Add this on top of the page
2. Write the details against each parameter
3. Once your mindset it perfect then start writing the blog
BLOG AUDIENCE CRITERIA
| # | Parameter | Details |
| 1 | What is the purpose of writing this blog? | |
| 2 | Type of Blog | |
| 3 | Who is the target audience of the blog? | |
| 4 | Which problems/solutions are you identifying in the blog? | |
| 5 | Geography of audience? | |
| 6 | What should be the ideal output if your target audience read this blog? | |
| 7 | Audience Type |
Blog Types: Awareness, Conversion based, Comparison based, Informative, Conversational,…..(add more which I already told)
Audience Types:
- Aware of their problems/challenges
- Looking for a solution/software/ready solutions
- Already have software but struggling
- Not aware of their problems/challenges
- Need Mobile – currently using desktop software
- Web based system but not aware of mobilization
- Weak mobile app (hard coded)
- very basic functionality
- low investment done
- lack of customizability but is important for their business case (Ex:Datamyte)
- No solution
- Not having any solution currently
- Current Software Limitations
- Living with the limitations of their current software
- Need Mobile – currently using desktop software
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